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9x Allure Best of Beauty winner! Shop award-winning color.

9x Allure Best of Beauty winner! Shop now

Exclusive Updates
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Custom Hair Color Set

  • 4.1 RATING
  • 65,803 REVIEWS
The Custom Color Set by eSalon with the Allure Best of Beauty Hall of Fame Seal

Made-to-order custom hair color, individually crafted by a licensed colorist to achieve your ultimate color goal. Includes your unique-to-you color, personalized instructions, and everything you need to color at home. Now available with the option to choose an Ammonia-free formula.

HOW IT WORKS

  1. Create your hair color profile.
  2. Our licensed colorists will craft your color.
  3. Your custom Color Set arrives at your door!
$32.50 $26.00 COLOR PLAN

Allure's 9x Best of Beauty Winner and crowned as a 4x Allure Readers' Choice Award Winner, our Custom Color Set has now won a prestigious Oprah Daily Editor's Choice Award.

AS SEEN IN

Beauty that gives back.

$1 of every purchase goes towards supporting National Breast Cancer Foundation.*
*From October 1, 2024 to September 30, 2025, your purchase of any product will result in a $1 donation of up to $15,000 to Helping Women Now.®

Why is eSalon the Best Home Hair Color?

Our licensed colorists create a custom shade for you, based on your hair history and goals.

Gina

Licensed colorist,

eSalon

Why is eSalon the Best Home Hair Color?

Our patented color-dispensing machine can produce infinite pigment variations, allowing you to make adjustments down to 1/4 of a shade.

Why is eSalon the Best Home Hair Color?

Our colorists will customize your instructions and formula to your needs, with demi-permanent, 0% ammonia permanent, and permanent dye options.

Why is eSalon the Best Home Hair Color?

Get salon-quality hair care essentials and stylers to complement your custom color.

What kind of color do you need?

Woman touching her rich brown hair

Gray Coverage

 Woman touching her rich brown curly hair

Color Maintenance

 Woman touching her voluminous highlighted blonde hair

Highlights

Color Happiness Guarantee

Not 100% satisfied with your custom shade? Your personal colorist will work with you to get your color just right or it's on us.

NEW!

Your custom routine.

Take the quiz and choose up to three hair goals that match your preferences and hair needs. We'll do the rest.

Custom shampoo, conditioner, leave-in, and hair mask by eSalon.

Shop by product type.

eSalon shampoo bottles lined up in a row.

Shampoo + Conditioner
eSalon shampoo bottles lined up in a row.

Shampoo + Conditioner
An assortment of eSalon treatment products.

Treatments
Two eSalon styling products side-by-side.

Styling Products

Ways to save.

Your color, on your schedule.

When you sign up for our Color Plan, you'll get your hair color exactly when you need it and save 20% on every order.

GET STARTED

Get free shipping.

Free shipping will be automatically applied to any order subtotaling $42 or more.

Products can be added to your upcoming order up until midnight before the order is set to ship. Your upcoming order displays whether you have qualified for free shipping, or the amount that is required to reach the free shipping threshold.

Have questions? Give us a call at (866) 550-2424 Mon-Fri, 8am-5pm PT.

LEARN MORE

Stay in the know.

Subscribe to our emails to get exclusive access to flash sales and learn about new products before anyone else.

SUBSCRIBE

Client reviews.

Salon Quality Color

I’m beyond happy with how my color turned out. It’s EXACTLY what I told my colorist I wanted. Goodbye traditional salons and their...

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Shannon O.

Perfect match to my natural color!

This color is a perfect match to my natural color. Covered all my greys and old highlights. This product is fantastic!!

Keep Reading

Marcy H.

Amazed!

The results shocked and amazed me! No more spending $200-$300 at the hairdresser when eSalon does it better.

Keep Reading

Cherie B.

Consistent, easy, and quick!

The coloring process was simple with the custom instructions and everything I needed in one package. The color came out so consistent and radiant!

Keep Reading

Hope

My colorist nailed it!

Always just what I ask for. Keep me updated and regularly send me my products. Thanks again!!!

Keep Reading

Patti H.

Great Color & Shine.

I’ve used other brands of hair color but by far, eSalon’s is the best. It has excellent coverage with a conditioned and silky finish.

Keep Reading

Melissa B.

100% satisfied, they nailed it!

The color matched me perfectly! It gave me color and vibrancy and complimented my skin tone. I went from drab to fab...

Keep Reading

Kimberly A.

Salon Quality

I have gone to a salon 20+ years. My grays were coming in earlier so I had to go often which was costing me a ton. I decided to give eSalon a try...

Keep Reading

Ilene T.

Client results.

Before Photo: rear view of woman with short curly black hair with grown out roots before color.
After photo: rear view of woman with short black hair with even color throughout.

Before

After

Before Photo: rear view of woman with long damaged red hair before color.
After photo: rear view of woman with long healthy red hair after color.

Before

After

Before Photo: rear view of woman with short black hair with a lot of gray before color.
After photo: rear view of woman with short brunette hair with no gray after color.

Before

After

Before Photo: rear view of woman with medium length uneven light brown hair with grown out roots before color.
After photo: rear view of woman with medium length even brunette hair after color.

Before

After

Before Photo: rear view of woman with short black hair with a lot of gray before color.
After photo: rear view of woman with short black hair with no gray after color.

Before

After

Before photo: rear view of woman with medium length blonde hair with streaks of black before color.
After Photo: rear view of woman with medium length even blonde hair after color.

Before

After

Latest Articles & Videos.

2025 Hair Color Trend Forecast

2025 Hair Color Trend Forecast

Go for your goals with this year’s biggest hair color trends.

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2024 Holiday Hair Color Ideas

2024 Holiday Hair Color Ideas

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2025 Hair Colorscope: Top Hair Colors Based on Your Zodiac Sign

2025 Hair Colorscope: Top Hair Colors Based on Your Zodiac Sign

Get insights into the year ahead and discover your celestial hair color match.

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Latest Articles & Videos.

2025 Hair Color Trend Forecast

2025 Hair Color Trend Forecast

Go for your goals with this year’s biggest hair color trends.

Keep Reading
2024 Holiday Hair Color Ideas

2024 Holiday Hair Color Ideas

Get into the festive spirit with these must-try hair color ideas.

Keep Reading
2025 Hair Colorscope: Top Hair Colors Based on Your Zodiac Sign

2025 Hair Colorscope: Top Hair Colors Based on Your Zodiac Sign

Get insights into the year ahead and discover your celestial hair color match.

Keep Reading

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